I am extremely proud of this, so please read the full post. I finally shot my first look with 1 of 12 free shoes i got from soleRebels for free. Founded in 2004 by Bethlehem Tilahun Alemu, her husband and brother Kirubel to bring jobs to their community in Ethiopia. soleRebels is the first Ethiopian Fair Trade footwear firm and one of the only ones in Africa.
While still completely family owned and operated, they have gained international recognition from publications like The Guardian, The Huffington Post and Treehugger. The brand is now stocked by many leading retailers including Urban Outfitters, Whole Foods, Amazon and Endless, among many other web retailers. soleRebels can also be found at UK veg-friendly shoe retailer called Veganline.
Africa desperately needs more trade and not aid or charity. Only then can we begin to bask in the self satisfaction that comes from financing the solutions to our own problems and not having them always financed from outside. Trade is such an essential key to Africa’s upliftment as it is the key to job creation, income realization and hope. The greener pastures can be made in our own continent.
I for one believe in a 100% African owned brand with proper support from my own people, without enslaving anyone or cheating anybody in the name of wealth. Please support an organization with all the right motives. I strongly endorse this brand.
This is a direct link to the full post http://fsnklvr.wordpress.com/2012/05/13/rebels-souls/
Thank you, remain blessed and stay inspired.
