For the last 8 months i have been working on a major resolution. Which was to design, engineer and create Africa’s first performance shoe. Specifically a running shoe with the help of fellow African Industrial Designers. The search for these colleagues has been over 4 years in the making. Finding people who resonate with your ideas was not a very easy task, especially when it comes to product innovation that helps others. Quite frankly the title of designer has been botched in Africa.During my time so far in Nigeria for the holiday, i have been working on prototyping this running shoe with the help of local craftsmen. Tirelessly pushing the boundaries created by the state of post colonial Nigeria. Yes, running shoes are made in some parts of Africa but not for the continent. These brands are international and tailor to foreign climates and terrains unfamiliar to our needs. From my observations, large corporations never use innovative design techniques for Africa and the lack of industrial design firms in Nigeria is the main proof.I have been told by many that using wax print is cliche. Yet they fail to understand why this fabric is still so popular. It is perfectly engineered for our weather type. In addition to this breathable fabric, i have explored the option of cork and foam in the sole. Allowing the shoe to switch seamlessly between hard concrete and soft sand.Not only have we created Africa’s first running shoe, this product has inadvertently launched a start up product engineering and innovation design firm which will be launching next year, along side this FusionKelvar shoe. Our main objective is to consult with companies coming into the fastest growing 3rd world economy, on how to get African customers with thoughtful ideas that have a purpose. So footwear is just one of many aspects we plan to conquer. With the proper support from crowd funding and investors, these goals should hopefully materialize. I plan to achieve this with the continued help of Seyi S and Nifemi Marcus-Bello. This Sub Saharan shoe isn’t perfect but this is just the first attempt. Nothing good comes easy. Please keep an eye out for more updates. Stay blessed and Inspired.
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    Inspiration !!! inspiration